Brochure printing is one of the most impactful yet low cost marketing strategies. Used by both small startups and established companies, brochures are able to unravel a business' value and product highlights. It's an item customers keep to better understand your business.
To create an effective promotional tool, here are some tips to keep in mind before printing your brochure template.
Brochure folds are the most distinctive features of brochures. Use the distinct flow of each to organize information.
Limit the use of font types.
Usually, two or three different fonts are enough, one for the title, one for the headers, and one for the body.
Know your paper stock and coating.
Consider using thicker paper for added durability. The coating you choose depends on your intended effect. A glossy finish is able to highlight images without drowning out your text. The matte coating is more subdued and guides customers through reading the brochure design.
Use simple statements to get your point across and proofread before printing.
Use high resolution photos.
That first impression is important. Often, customers are turned off by blurry or grainy images.